Digital Marketing Specialist

About the Role

You’ll drive performance-oriented digital marketing across paid ads, landing pages, and conversion tracking. This role is focused on measurable outcomes like leads, bookings, and revenue, and suits someone who is hands-on with execution and optimization.

Responsibilities

• Plan, launch, and optimize campaigns across Google Ads and Meta Ads
• Build and improve landing pages and lead flows with the team
• Set up and monitor tracking for conversions and campaign performance
• Manage budgets, targeting, creatives, and A/B tests
• Create weekly performance reports and actionable insights
• Coordinate with design and content teams for ad creatives and messaging
• Continuously improve cost per lead, conversion rate, and overall ROI

Requirements

• Strong hands-on experience with Google Ads and Meta Ads
• Understanding of funnels, targeting, and conversion optimization
• Comfort with numbers, reporting, and performance analysis
• Ability to manage multiple campaigns and priorities
• Clear communication and strong execution discipline

Nice to Haves

• Experience with Google Analytics and Tag Manager
• Basic SEO understanding and landing page best practices
• Experience with email or WhatsApp marketing automation
• Experience in hospitality, local services, or lead-generation businesses

Qualifications

• Graduate in any field
• Minimal experience required, 1 to 3 years in digital marketing preferred

---